“Profit Clarity Group exists for one type of business: HVAC, plumbing, and electrical contractors who use Housecall Pro and QuickBooks Online — and need someone who actually understands both.”

Tracy Collins, founder of Profit Clarity Group
My Story

I Don’t Sugarcoat. I Fix the Problem.

Hey, I’m Tracy — founder of Profit Clarity Group. I grew up around hard-working tradespeople who were great at what they did but never got the financial peace they deserved.

Now I help HVAC, plumbing, and handyman business owners clean up their books, fix their Housecall Pro and QuickBooks integration, get control of cash flow, and finally feel like real business owners — not just overworked technicians paying everyone else first.

This work is for anyone who runs a trades business and wants to understand their numbers. Whether you’ve been running your business for two years or twenty — clarity is available to you.

Mission: To give blue-collar business owners the financial clarity and confidence to run a profitable business — without needing an accounting degree.

What makes this different

I Work Inside Housecall Pro and QuickBooks — Not Around Them.

Most financial coaches and bookkeepers know numbers. Very few know the specific software that runs your trades business. That gap is where your books fall apart — and where I specialize.

  • I fix the HCP + QBO sync that causes your revenue to show different numbers in both platforms
  • I understand how HCP payments, deposits, and refunds actually behave inside QBO
  • I don’t ask you to abandon QuickBooks — I make it work alongside Housecall Pro
  • I know the seasonal cash patterns specific to HVAC, plumbing, and electrical — and help you price for them
Core Values

How I Work With Every Client

Straightforward

I tell you what’s real, not what sounds nice. If your pricing is killing you, I’ll say so. You deserve honesty, not a polished version of the truth.

Supportive

You’ll never feel stupid for asking a question. No judgment, no condescension. This space is welcoming to everyone in the trades — regardless of your background.

Action-Oriented

I don’t hand you theory. I give you specific steps that work in the real world — steps you can take this week, not someday.

Client Results

From Broke to Banked

$2,400
Freed Per Month
HVAC company — job-costing leaks found and eliminated
50%
Credit Card Debt Cut
Plumbing crew — in 3 months by fixing cash flow timing
Weekly
Consistent Owner Pay
Handyman business — every week, with savings left over

Ready to Work With Tracy?

Book a free 20-minute clarity call. No pitch, no pressure. Just an honest conversation about your business.

Book a Free Clarity Call →